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The Biggest Marketing Mistake Artists Can Make in 2023
And Every Year Before That
As an artist, I’m always going for perfection. Trying to create flawless masterpieces that hold people’s eyes hostage and seduce their brains.
I’ve always been this way. I’m pretty sure I’m not the only one.
We artists people are a finicky bunch, aren’t we? Real particular about every damn thing when it comes to our vision.
Thinking that one day, when it’s perfect, I’ll upload it.
What if that’s what’s been holding you back in your career?
I've come to realize that my relentless pursuit of perfection was, in fact, the biggest marketing mistake I made, ever.
The Obsession with Outcome
To say I’ve been fixated on the final outcome of my work doesn’t begin to describe the ridiculousness I’ve engaged in when it comes to my creative projects.
Seriously, it’s absurd.
To the point where I’ve completely screwed up something I’d done that was badass.
To the point where analysis paralysis takes over and I’m not even capable of making logical decisions about the project anymore and it ends up in a pile in the corner of the room collecting dust.
This hyper-focus on the outcome has done me no good whatsoever. Like zero.
Rather than solely concentrating on the end result, I should have embraced the process. The good, the bad, and the paint I spilled on the hardwood floors.
That was content.
Documenting the Journey
There’s absolutely no getting around the fact that promoting any business is dependent on content-driven marketing.
Authenticity (I’m going to find another word because I’m sick of that one but you know what I mean) and relatability are paramount. Instead of hiding the challenges, setbacks, and creative struggles, I should have documented and shared these moments.
Who doesn’t want to watch the look of sheer terror on my face when I drop a container of red paint? This all happens in slow motion by the way. I watch it bounce off of a pair of Jordan’s and land on the original hardwood floors. And as if on cue, my dog comes around the corner, prances through the puddle, and well, you know what happened after that.
By allowing my audience to witness these types of situations, the decision-making process, and the lessons learned along the way, I could have created a deeper connection and engagement.
But, I didn’t. Why?
Because I take myself way too freakin’ serious sometimes. That’s why.
Building an Authentic Community
One of the most significant advantages of documenting the artistic journey is the opportunity to build a loyal and supportive community.
Art lovers appreciate the ‘verismo’ and vulnerability that come with showcasing the inner workings and flaws of the creative process.
By sharing the highs and lows, the triumphs and obstacles, I could have fostered a sense of belonging and connectedness.
Patience and Persistence
Building an audience and establishing a thriving community takes time and consistent effort.
Looking back, I regret not starting earlier in actively cultivating an online presence and meeting like-minded people.
By starting the journey sooner, I could have nurtured relationships and gained valuable feedback.
The Power of Imperfection
Rather than striving for unattainable perfection, I've come to understand that people appreciate the raw and imperfect aspects of art and people.
Authenticity and vulnerability can create a more profound impact than polished and seemingly flawless works.
But, guess what? I’m here now.
Hi, my name is Jackie and I’m a former perfectionist.
Jacklyn Miller - Chief Rebel at Renegade Art Co